Innovation, along with a strong customer service ethic, has been the backbone of the company's success, with world first developments such as SpeedEmail (an automated email reader enquiry service) and the original Buynet, a web portal created in 1995, and one of the first B2B sites in Australia. Buynet soon became home to over 40 individual company web sites, alongside sites from other publishers and industry associations. The FindIt search engine directory is the heart of Buynet and contains information on thousands of companies and tens of thousands of products. Buynet won the award for Best Publishers Website at the 1998 and 1999 Australian Business Publishers awards.

BuynetPlus is the next generation of Buynet and will still carry many of the original features, as well as providing a gateway to the new online communities. Backed by the marketing power of What's New magazines, BuynetPlus will benefit from access to over 60000 qualified purchasing and procurement professionals across a vast range of industry sectors. Companies supplying products and services to any of the industries featured will not find a better online space to do business.

Westwick-Farrow has over 50 staff, with a head office in Wahroonga, on Sydney's North Shore, a Sales Office in Melbourne and a New Zealand sales representative.